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Swarm Metrics is a tool that allows you to quickly and easily track key social media measures for selected pages/profiles/channels.

To find out more about how Swarm Metrics can help you, check out this information on Swarm Metrics features.

Within the context of Swarm Metrics, a ‘Swarm’ represents a collection of Pages, Profiles or accounts that are grouped together for comparison or reporting purposes. A Swarm could be a a group of Pages you manage on Facebook, or maybe a group of competitor Profiles you monitor on Twitter.

We do this on purpose because it’d basically be comparison apples with oranges. Each social media network has a different range of effective measures and uses. Facebook Likes can’t be effectively compared with Twitter Follows, so we don’t confuse the issue by allowing their side-by-side comparison in a Swarm.

Once you add a Page or Profile to a Swarm in Swarm Metrics, we go and collect any historic data available for the account, and then regularly collect data for these accounts moving forward. We update our data once per day, so the data you see is correct for the most recent day. We display the date and time the data was last updated in the control panel.

Why isn’t it 100% real-time? Two main reasons: The data from some sources isn’t compiled as ‘complete’ until a certain part of the day (usually dictated but he social media platform themselves), and collating the available real-time data would be an expensive exercise. We don’t see Swarm Metrics as a costly tool for your toolkit, so we keep it lean.

The platforms we monitor access data through an available API (Application Programming Interface). These APIs give us structured access to databases, based on the rights our users have to access certain data.

You sure can! Swarm Metrics is great to get a competitive snapshot of a range of competitor pages within a Swarm you might set up at a glance. Of course, you may only have access to top-line data for your competitors, but it’s an easy, convenient way to get a glance at data that would otherwise take you much more time to compile manually.

Some platforms (like Facebook) only allow you to access a basic level of insights for Pages you don’t have administrative access to. This is fair enough, because it’d be crap if your competitors could deep-dive into your detailed stats!

To cater for this, we give you the option to authenticate access to Pages or Profiles where relevant, giving you the deeper level of access to data within Swarm Metrics. We can still show public data for other accounts alongside this, but the limitation will be there unless you have administrative access for those pages/profiles.

We use proprietary technology to enable us to serve you the data that you have requested. Many social networks make data available to developers to use to help enhance their service, and we utilise these methods to ensure we bring you the data you are after.

Once we have collected this data for you, we manage the data so you have it available on-call. Where data is deemed private (for example, only available to you through account authentication), we manage and reveal that data to that user and do not share it with other companies. If you choose to delete an account or profile, you can request that we delete the related data.

All you need to do is do this via the user console. Our engineers will receive the request, go to the corner and have a little cry, then begrudgingly delete your account.

How do I get help for my specific question or problem?

Apart from the FAQ above, we have a range of tools available for you to seek the answers you’re looking for. You can post a question to us on Twitter at, or for account-specific questions, please send us an email at and we’ll help you out!